Marketing Library Services and Libraries Are Essential Learn the definition and tenets of true marketing and concentrate on how this will make your website more findable and relevant to users and potential users. Learn to blend marketing techniques with SEO strategies. Through instruction, group discussion, and brainstorming, each participant will consider a targeted segment of clients and work through several steps to outline a customized marketing plan to ensure that these people will reach your website. You’ll learn key communication skills that will help you be more successful in promoting all of your services. The marketing plan outlines that you’ll take home will include promotional strategies and measurable goals.

Anyone approaching business research today needs to understand the wealth of information available on the deep, invisible web. To effectively and efficiently find data on companies, industries, markets, and management, you should consult specialized as well as general search engines; exploit social media resources; choose to search directories, groups, portals,
images, blogs, feeds, wikis, and statistical files; consider fee-based tools; and concentrate on effectively conceptualizing. This seminar, taught by an experienced business searcher, will concentrate on resources but will also include practical techniques for using these resources.

The web is filled with search engines other than the major ones (Google, Yahoo!, Live, and Ask). Some are general web search engines; others search specialized content. The abundance of alternative search engines, often bearing exotic names, leads you to alternative content—images, specialized topics, videos, audio files, niche databases, conversations, blogs, forums, podcasts, people, user-generated content. Your results can be clustered, include thumbnails, or be displayed graphically. There are huge search opportunities on the web—and it's not just Google. Expand your web search repertoire by learning about alternative search engines.

The medical literature is a specialty with its own vocabulary, dedicated databases, and search idiosyncrasies. Proficient medical searchers work in hospitals and clinics, pharmaceutical companies, government agencies, academia, and other healthcare centers. Yet those outside the specialty are often confronted with medical and healthcare policy questions, if not on the job, then from friends and family. What are the best sources for the nonmedical specialist? Just how far can you go in research before you're practicing medicine without a license? What are the best approaches for the web searcher to take when researching health issues?