Workshops Day 1 Day 2 Advance Program [PDF] Program at a Glance [PDF]

Monday, September 12, 2016

9:00 a.m. - 12:00 p.m.

W1: Prospect Research for Web Searchers

Marge King, President, InfoRich Group, Inc.
If you’re ever asked to provide information on potential donors to a nonprofit organization, if you ever need information about an individual’s giving capacity, or if you’re ever involved in fundraising, prospect research is essential. Prospect research techniques also apply to more general research projects, including business and news. Don’t let what you don’t know hurt your bottom line—learn to understand your prospects, build a donor profile, work ethically, and increase the revenues needed to further your organization’s mission. This workshop gives you the tools you need to keep from getting lost on the internet.

W2: Legal Research for Non-Legal Researchers

Chris Vestal, Newsdesk Specialist, LexisNexis
The law pervades much of what we do. However, not all of us do legal research on any sort of regular basis. This workshop covers legal research topics that crop up. It gives pointers on finding legal documents, court opinions, legal codes, ordinances, and primary legal materials. The language of law can deviate from what you might think the words mean, adding complexity for the non-legal researcher. Consider this a crash course in understanding the nature of legal research while not putting yourself forward as a lawyer.
1:30 p.m. - 4:30 p.m.

W3: Let’s Get Busy: Exploring Web-Based Business Sources

Marydee Ojala, Editor-in-Chief, Online Searcher Magazine
Anyone approaching business research in today’s global and fragmented environment needs to understand the wealth of information available outside the normal channels. For high-quality results, consult specialized as well as general search engines; exploit social media resources; choose to search “outside the box” resources; consider fee-based tools; and concentrate on creatively conceptualizing the search problem, This workshop, taught by an experienced business searcher, explores sources and techniques for researching companies, industries, markets, and management.

W4: Tagging and Auto-Categorizing Content

Ms. Barbie E. Keiser, President, Barbie E. Keiser, Inc.
Finding information hidden in repositories can be aided by developing a robust taxonomy but only if people use it. One answer for accurate and efficient tagging is auto-categorizing tools. These tools are becoming increasingly complex, employing a range of approaches and methodologies to accurately mine text and helping search engines deliver accurate answers. This interactive workshop, with roundtable discussions, covers the benefits of using these tools, features to look for, understanding how each tool manages thesauri, developing an RFP, and designing test and implementation plans.

Tuesday, September 13, 2016

8:00 a.m. - 9:00 a.m.

Continental Breakfast

9:00 a.m. - 10:00 a.m.

Search Engine Update

Greg Notess, Faculty & Graduate Services Librarian, Montana State University
From Alphabet’s Google to Microsoft’s Bing and the many specialized search engines available, Greg Notess covers what’s been going on in the search world within the past year. Changes to search and search engines, the explosion of mobile devices for search, and the redesigns of platforms and search results affect the professional searcher. Find out which new features can help (or hinder) your searching life.
10:00 a.m. - 10:30 a.m.

Coffee Break

10:30 a.m. - 11:15 a.m.

Search Results Delivery

Mary Ellen Bates, Principal, Bates Information Services, Inc.
You’ve done the perfect search, used multiple search engines, created sophisticated search strategies, and accessed content-rich websites. But wait. Before you start that victory dance, there’s one more thing to consider—how to deliver the search results to your client. Mary Ellen Bates has vast experience in tailoring the presentation of deliverables to the needs of her customers and shares her insights in this presentation.
11:30 a.m. - 12:30 p.m.

Reimagining the World Through Data

Kalev Hannes Leetaru, GDELT Project, Forbes Columnist, GDELT Project
Big Data can change how we view the world. Kalev Leetaru looks at how large datasets and computing platforms allow us to reimagine our world. He’s looked at news as emotion, the geography of social media, cultural computing, and cities as geographic networks. His interest in how a data-driven economy interacts with information provides a novel approach to web-based information and suggest new avenues of research for information professionals.
12:30 p.m. - 2:00 p.m.

Lunch Break

2:00 p.m. - 2:45 p.m.

Picture This! Image Search Comes of Age

Ran Hock Ph.D, Principal, Online Strategies
Image search used to be just a “byproduct” of webpage text searching. Image metadata and indexing were often not much more than a guess. Image recognition is now an operative reality. Google, Microsoft, Apple, and others are now very much into creating and using very sophisticated technologies to identify and classify images. The result is dramatically enhanced image searching capabilities. Learn about those capabilities and how to use them most effectively.

Information Security

Tracy Z Maleeff, Principal, Sherpa Intelligence LLC
Do you know what an 0day is? How about 2FA? Worried about being “pwned”? Learn the vocabulary, best practices, and resources on how to protect yourself. Knowing the intricacies of information security is not only of personal interest, but it also helps you guide others in your organization to the information security zone. Gain an understanding of the complex topic of information security, how to research it, and how to apply safe practices to your home and work environments.
2:45 p.m. - 3:00 p.m.

Refreshment Break

3:00 p.m. - 4:00 p.m.

Datasets Are the New Text

Doug Joubert, Informationist, National Institutes of Health Library
Datasets are becoming more prevalent and accessible. Organizations from the World Bank to CDC to nonprofit organizations are making datasets public. Publishers are being urged to make datasets underlying textual articles more transparent. Searching datasets is only part of the exercise, however. Searchers also need to understand visualization tools, from Excel to Tableau, that make data understandable to others.

Apps That Add ’Appiness to the Research Life

Gary Price, Co-Founder, infoDOCKET & FullTextReports
Apps are the new search. With more than a billion apps available and mobile devices becoming the preferred medium for search, it’s difficult to tell which apps meet information professional needs and which work as advertised. Only a miniscule number of those billion are appropriate for library customers and info pros. Whether for Android or Apple devices, apps will change the way you search, discover, access, and view information in and beyond your organization’s walls.
4:15 p.m. - 5:00 p.m.

People Who Need People

Marydee Ojala, Editor-in-Chief, Online Searcher Magazine
Need to learn more about a business owner, find an expert, or know more about someone who wants to hire you? When you need to find people, a first thought is social media. But you can also turn to public records databases and general web searches. Each has its advantages and drawbacks, particularly if you’re searching for someone with a common name. It’s particularly important to verify both that you’ve located the correct person and that the information retrieved is accurate.

Algorithms, Robots, and Other Search Challenges

Laura Gordon-Murnane, Research Tools & Technology Librarian Analyst, Library, Bloomberg BNA
Algorithms rule search results and are even extending their reach by actually writing content. On the web, “information retrieval” doesn’t depend on the straightforward matching of words in documents to search query terminology. Machine learning affects how search engines determine relevancy. Could robots move beyond manual tasks to become searchers that rival humans? What other search challenges will info pros face in the coming years?
5:00 p.m. - 6:00 p.m.

Networking Reception

Wednesday, September 14, 2016

8:00 a.m. - 9:00 a.m.

Continental Breakfast

9:00 a.m. - 10:00 a.m.

New Approaches to Advanced Searching

Greg Notess, Faculty & Graduate Services Librarian, Montana State University
Search engines continue to make constant changes to search features, particular advanced search features. Come hear the latest on which advanced features and techniques still work at Google, Bing, and other search engines. Explore alternatives for “retired” search features, and learn the latest approaches to digging deeply to find the perfect information resources.

Advanced Twitter: Research Tips for Power Users

Tracy Z Maleeff, Principal, Sherpa Intelligence LLC
Are you already proficient at Twitter, but want to take your usage to the next level? Do you know how to use Twitter as a resource for doing research? Tracy Maleeff, aka @LibrarySherpa, takes you through the best practices for being an advanced Twitter user and managing tweets. She demonstrates techniques and tips on how to harness the rushing river of information that is Twitter as a research tool.
10:00 a.m. - 10:15 a.m.

Coffee Break

10:15 a.m. - 11:00 a.m.

Competitive Searching

Mary Ellen Bates, Principal, Bates Information Services, Inc.
Competition is a fact of life, from sports to politics to competitive eating contests. Companies are particularly keen to gather information on their competitors, but other types of organizations also have competitors. Hence, the growing emphasis on competitive intelligence research beyond its traditional confines. Mary Ellen Bates provides some fresh approaches, strategies, and methodologies for conducting in-depth competitive intelligence research on the web.

What’s Up, Doc?

Health-related searches are one of the most common types of searches reported by search engines. People input their symptoms into a search box and expect an expert diagnosis. Information professionals know better, and the medical profession cringes. Yet there are reputable sources and better strategies just waiting for the informed searcher. Don’t wait until you’re sick to learn about them.
11:15 a.m. - 12:00 p.m.

The Future Is Open

Ms. Barbie E. Keiser, President, Barbie E. Keiser, Inc.
Over the years, there has been a steady movement toward greater openness and transparency at all government levels—federal, state, local—albeit with hiccups along the way. The entrance of Millennials into the workforce has accelerated the approaches that governments are taking to engage their citizenry and take advantage of advances in technology that get data, information, and knowledge into the hands of those who can best utilize it to improve their own lives, as well as their neighbors. Barbie Keiser shares resources for gaining access to government data, partnering to advocate for increased transparency, and assessing progress toward greater openness in the U.S. and internationally.

WebSearch Clinics

Everyone approaches searching from a slightly different angle, depending on the question, the reason it’s being asked, the setting, the time frame allocated to finding the information, and budget. In WebSearch Clinics, we examine, from a real-time perspective, how power searchers execute searches on the same topic. Come prepared to ask your own questions and participate in the discussion. This session will feature WebSearch University faculty as well as sponsors.
12:00 p.m. - 1:45 p.m.

Lunch Break

1:45 p.m. - 2:30 p.m.

Piracy, Plagiarism, and Other Business Models

Marydee Ojala, Editor-in-Chief, Online Searcher Magazine
Piracy isn’t confined to Disneyland rides or Johnny Depp movies, it’s invading online research. Plagiarism isn’t confined to the classroom as an information professional concern. Although information sharing is considered exemplary and the meme “information wants to be free” is rampant, sometimes it goes too far, raising both practical and ethical issues. Can we regard either as a business model?
2:30 p.m. - 2:45 p.m.

Refreshment Break

2:45 p.m. - 3:30 p.m.

Brave New Search World

Ran Hock Ph.D, Principal, Online Strategies
With relatively little fanfare, the nature of search is changing radically. Leaving the old Boolean in the dust, structure is being created from unstructured data; the semantic web is coming to life; natural language processing (NLP) is moving in via knowledge graphs; and impressive entity extraction, natural language search statements now really work. Further good news is that this is coming not just from Google, but other sites, particularly for news search. Come with Ran Hock on a tour of what’s happening and how searchers can most fully take advantage of this brave new world.
3:30 p.m. - 4:30 p.m.

On the Docket With Gary and Laura

Gary Price, Co-Founder, infoDOCKET & FullTextReports
Laura Gordon-Murnane, Research Tools & Technology Librarian Analyst, Library, Bloomberg BNA
By now, you’ve heard about lots of important websites, tools, and techniques. In this closing session, Gary and Laura tag team to concentrate on the best sites, apps, and approaches that they’ve found recently. This closing session looks at resources with practical value, ones that attendees should bookmark for use at their individual workplaces. Plus, you’ll have access to a special site containing all the URLs for the sites so you can link and learn long after you leave WebSearch University.