Anyone approaching business research today needs to understand the wealth of information available on the deep, invisible web. To effectively and efficiently find data on companies, industries, markets, and management, you should consult specialized as well as general search engines; exploit social media resources; choose to search directories, groups, portals, images, blogs, feeds, wikis, and statistical files; consider fee-based tools; and concentrate on effectively conceptualizing search queries. This seminar, taught by an experienced business searcher, will concentrate on resources but will also include practical techniques for using these resources.

The web is filled with search engines other than the major ones (Google, Yahoo!, Live, and Ask). Some are general web search engines; others search specialized content. The abundance of alternative search engines, often bearing exotic names, leads you to alternative content—images, specialized topics, videos, audio files, niche databases, conversations, blogs, forums, podcasts, people, usergenerated content. Your results can be clustered, include thumbnails, or be displayed graphically. There are huge search opportunities on the web—and it’s not just Google. Expand your web search repertoire by learning about alternative search engines.

This tutorial breaks new ground with a look at the world’s largest search company’s push into rich media. Industry analyst and prolific author Stephen Arnold will show that Google’s rich media capabilities are an evolutionary step in the company’s capabilities. He will examine Google’s video inventions from the perspective of its patent documents, discuss the basics of the Google Channel with specific examples, delve into the direct monetization options beyond the well-known AdWords and AdSense models, and explore likely disruptive effects for traditional search and retrieval for web content and established media. What will be the likely competitive response to Google’s rich media initiative?