| Day One: Monday, September 17, 2007 |
9:00
a.m.
The Past, Present, and Future of
Web Search Engines |
| Chris
Sherman, Searchwise, Inc. |
| Now that searching the Web has become almost
commonplace, it's up to information professionals to stay ahead of the
crowd by having the most up-to-date knowledge of what the major—and minor—search engines are up to. And who better to keep us
informed by sharing his in-depth knowledge and assiduously gained
insights into the search engine world than Chris Sherman? His
contacts within the search engine companies allow him a unique
perspective into the past, present, and future of Web search. |
|
|
|
10:30
a.m.
| The Practical World of Search |
|
Mary Ellen Bates, Bates Information Services |
| In a perfect world, entering a few words into a search box
would result in reliable, relevant results. Web search is not
that perfect world. From a practical perspective, what is required is
flexibility. Expert researchers know when to use one source rather than
another, switch tactics mid-search, and move on to another approach.
Go behind the screen with Mary Ellen Bates, who will share her tips
and techniques for thinking through a research project, learning from
what she finds, redirecting her efforts, and delivering a fully developed
answer to client requests. |
|
|
11:30 a.m.
| Advanced Search Strategies |
| Greg Notess, Montana State University |
| In his popular columns for ONLINE, Search Engine Update
and On the Net, Greg Notess details the latest
developments in how the Web search engines are changing,
particularly when it comes to advanced searching capabilities. This
session is an extension of the information presented in the columns,
giving the latest on advanced search techniques and explaining how
best to optimize our use of Web search engines. |
|
|
1:45 p.m.
| Searching Outside the Box |
| Genie Tyburski, Ballard Spahr Andrews & Ingersoll, LLP |
| Sometimes you find the most useful information where you
least expect it. While serendipity often plays a role, with a little
creative thinking, searchers can stack the deck in their favor. This session
will provide ideas for unusual search strategies and sources of information. |
|
|
3:00 p.m.
| Information Trapping |
| Tara Calishain, ResearchBuzz |
|
Information trapping involves real-time research on the Web.
Tara Calishain shows the latest techniques for building
automated information-gathering systems. As an alternative to the
typical one-time search for information, she demonstrates how readers
can use RSS feeds, page monitoring tools, and other software to set
up information streams of many different data types—from text to
multimedia to conversations—for capture and review.
|
|
|
3:00 p.m.
| International Search |
| Marydee Ojala, ONLINE Magazine |
|
Whether your research concerns international relations,
global trade flows, multinational companies, world news,
technology issues spanning multiple continents, or merely basic
information about other countries, you need to consider not only
where, but how, to search non-U.S.—and frequently—non-English
language sources.
|
|
|
4:00 p.m.
| Web 2.0 |
| Ran Hock, Online Strategies |
|
In this user's guide to Web 2.0, Ran Hock focuses on the
essential elements of Web 2.0—Web as platform, user
participation, and transparency—rather than the hype. He provides
many examples of Web 2.0 in action, including some that may be
part of your daily workflow. He describes some of the Web 2.0
elements you should be planning to incorporate and looks at the
future of both Web 2.0 and Library 2.0.
|
|
|
4:00 p.m.
| Multimedia Search |
| Gary Price, ResourceShelf.com |
| Gone are the days when text ruled the online world.
Today's researchers expect not just words but also voices,
pictures, and videos. What about the sources for these? Specialized
search engines for multimedia, the incorporation of multimedia into
general Web search engines, consumer-created multimedia sites, and
mainstream media's involvement are all issues that confront
professional researchers. Multimedia search is one of the important
new frontiers in Web search. |
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